March 2014 – Page 2 – Fresh Fuel Blog

The state of Sergipe possesss predominantly hot temperatures, obeying the common physical controls that low the latitude, the sea chains throughout the coast, the topographical effect and the continentalidade, elements these related to the system of atmospheric circulation. Being that the temperature decline is associated with the 250 the superior rises m and with other factors as cloudiness, the rainy station and the intensity of winds, these facts take the belief that the winter is rainy station and of that the summer is the dry station. The microregion of Aracaju field of accomplishment of the research, for being a littoral area has its climate affected for the littoral breezes that during the day blow of the sea for the land, had to the biggest heating and minor terrestrial pressure. This dumb breeze its position at night blowing of the land for the sea, where it has a bigger heating of the water of the sea in relation to the continent, these littoral breezes rare backwards rains and has a great importance in the summer alliviates in it of the intense heat. The predominant climate in the microregion of Aracaju is the submido one, climate this that encloses the sergipano coast all. In the microregion in October residual rains occur that are decurrent of the influence of the oceanic surface through the temperatures of waters. The city of Aracaju has its differentiated climate of the too much cities of the microregion being modified by the urban structure that is resulted of the population concentration associate to an increase of number of constructions. These together elements to the winds, rain and the temperature in small spaces generate the microclimates, that if differentiate some aspects in accordance with as use of the ground and tracing of the road net. The resultant heating of aspects as constructions and pavement of streets comes consequently causing the reduction of Albedo and provoking constant heat during the year.

The conversions are the percentage of people who have conducted the battle that we determined in our Web site. For example, if 100 people arrive at the prospection page and 20 to the bulletin subscribe, we will have a 20% of conversion. However, Google Adwords is the system of Publicity of Google, where it is pleased solely by each visitor who enters the Web site, and in this case we will have to measure of how much it is the investment and to determine the clicks to know the percentage of conversion. Better we see an example: We invest 20 dollars to take 100 people to Bill of sale, yes we divided 20 (that is what we decided to pay) in 100 (people that clicks in the announcement), we will obtain like result 0,02. That is the value that we will pay to Google by each visitor. We suppose that we are taking it to the traffic to a Bill of sale of a product that costs 47 dollars and it buys it to nobody. We will have a rate of conversion of 0% besides the loss of investment.

Nevertheless, if we realised a Bill of sale that adjusts to the needs of ours objective public and we invested 20 dollars to take to 100 visits to the Web site and four people buy the product, we will obtain a 4% of conversion, and that is very well, still more if just we began. How is translated this one conversion in dollars? We have invested 20 dollars and obtained 188 (that are the value of a product of 47 dollars by 4 realised sales), therefore the final gain is of 168 dollars. Finally, the suggestion is to begin to analyze the rates of conversion of the campaigns of Google Adwords to know thus as they are the results that are being obtained, since when we spoke of Marketing nothing must be freed at random. PS: You want to dominate Adwords to the maximum? Original author and source of the article.