Tag: health and beauty

Summary functional Foods is those that beyond exerting basic the nutricionais functions, also will exert beneficial functions the health, preventing and/or minimizing the risk of some illnesses as cancer, osteoporose, cardiovascular accidents, hipertenso, diabetes and colesterolemia. Each functional food has an active principle that the responsible one for the benefits of these foods in the health is considered. The known active principles more are the antirust vitamins (carotenides, acid ascrbico and tocoferol), flavonides or phenolic, acid composites greasy polyunsaturateds (3 Omega and Omega 6), dietary staple fibres, prebiticos and probiticos. The functional foods will only have preventive if consumed effect daily in an feeding balanced rich in fruits, vegetables and grains. Word-key: functional foods. prevention.

INTRODUCTION the world-wide population this with an increasing concern on relation between the feeding and health, all are in longevity search. Therefore to each day new studies appear on foods that it aims at to provide a more healthful life. ‘ ‘ Low the incidence of illnesses in some peoples called the attention for its diet. The eskimos with its feeding based on fish and rich products of the sea in 3 Omega and Omega 6, have low index of cardiac problems, as well as od French consumers of wine tinto. The orientals, had to the soy consumption that contains fitoestrognios, have little cancer of breast.

In these countries, the custom to consume fruits and vegetables also results in a reduction of the risk of coronarianas illnesses and cancer, proven for data epidemiolgico.’ ‘ (ANGEL, 2004, P. 146). ‘ ‘ The functional foods are part of a new food conception launched by Japan in the decade of 80 through a government program that had as objective to develop healthful foods for a population who envelhecia.’ ‘ (COLLI apud ANGEL, 2004, P. 146). ‘ ‘ The term functional foods first was introduced in Japan in middle of years 80 and if it relates to processed foods I contend ingredients that assist especficas functions of the body beyond being nutritivos.

However, with the technological advances and the dissemination of the information, the man comes if becoming a new consumer. Thinking in this, the commerce already if adapta to this new profile of consumption. The new consumer is more conscientious in the hour of the purchase and demands, each time more, a differentiated attendance. He is informed, cliente of its rights, receptive to the innovations and with little available time. He presents low tolerance to the bad attendance and the services of low quality. He makes necessary to comment itself that the great differential in the men is that the same does not enter in the store if its intention will not be to buy, as is the case of the majority of the women.

That is, the women buy something that they had liked and the men buy something that they need. Both spend, but the form and mainly the reason of the expenses is well distinct, but the masculine consumption not yet is compared with the feminine expenses. Richers (1984) characterizes the behavior of the consumer for carried through the mental and emotional activities in the election, purchase and use of products/services for the satisfaction of necessities and desires. A time that the intention of the marketing is centered in taking care of and satisfying to necessities the desires of the consumers one becomes basic to know its behavior of purchase. Churchill and Peter (2000) ' ' they consider in the process of purchase of the consumer in social influences and influences situacionais' ' , the internal and external factors are several that influence the process of taking of decision of purchase of the consumers. The 0 variable that influence in the process of purchase decision meet divided influence between them ambient, the individual differences and the personal factors. An example of these influences would be the profile of some consumers, as the masculine consultant of style cites fashionable and proprietor of the Edward store, Eduardo Nogara, where it tells that two types of consumers exist basically when the subject is masculine clothes.