Permanent public work received continuous requests, write offers and receive orders! How to use the ancient natural principle of “Sowing and REAPING” the acquisition of customers may I ask you a clear question? How do freelancers, self-employed, craftsmen and SMEs acquire new customers? Before you answer, please, read what I have experienced with this topic. The typical case is running the company well, there are enough jobs, all employees are fully and completely exhausted. Nobody thinks that’s why today to new customers. Would you remember in such a situation to acquire new customers? Probably rather not. The other typical case ever fared better the company. Long range the applicator only for a short time. As usual there is no special strategy of the customer acquisition. In fact, there is even no strategy of acquiring customers.
It would be so strongly attached to worry about the acquisition. However, the entrepreneur will not invest because the job situation is not good. And the third case, rather untypical’s fine the company. There is a good backlog, because regular customers are acquired. Because a certain classification exists, which produces new requests, new supply and new orders.
Continuously, press releases are written and published. Articles appear in the relevant magazines. And also regularly published blog post on the company’s blog. And, in addition, customers receive a sales letter with each a current special offer in each quarter. And all content is distributed also through social networking. Most were what type? If you are like me, you will probably choose the third type. Because there sure have systematic and comprehensible for that target customers will be informed again and again news from the company. And imagine times following situation: they are avid cyclists and read the latest news from one of the leading manufacturers of cycling articles regularly. And Finally is the purchase of a new mountain bike. What do you think which company first comes to mind? Right! The company, which regularly have information about sports wheels.